I was today years old. .

. . . when I realized , just now this very moment, that
fredrik.hubbe.net is a play on your last name!
:man_facepalming: :man_facepalming: :man_facepalming:

I think because my brain read it as pronounced hub, like USB hub or “hubby”.
Had I read it as “hube”, it would have clicked right away. Like today!

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*Better late than never. I like that he did that.

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Agreed, great branding.